For the Panda Express Limited Time Offer, Szechuan Hot Chicken I was tasked with producing static and video social ads for the chicken (2 shoots), 7 HTML5 banners, and a mobile game 9the premise being the user would swipe to bring pep-pep west - nearly 11,000 miles, making it the longest game in history). The game production included modeling the character, his accessories and the environment for use in and outside of the game. In addition to these I produced static assets from these pieces as teaser for social platforms (IG, FB, TW), Web tile and e-mail assets and worked with the PR event partner Mozaic to produce an onsite pop up at the 2019 SD Comi-Con to promote the chicken.
Pep-Pep mobile game ad.
I produced the longest game in history. Every swipe to further Pep-pep’s journey from the Szechuan province equated to the actual distance moved, i.e. 1 inch swipe = 1 inch moved. Goal over 11,000 miles.
Pep-Pep’s presence advertising the new SHC chicken at Comi-Con.
I organized a pop-up store for PX to launch the Pep-Pep mobile game and share the Szechuan hot chicken (SHC) with PX fans for the first time.
