For PX I’ve produced several social and digital ad campaigns including APAHM (Asian/Pacific American Heritage Month), monthly evergreen content, and social to support larger activations.
SHC LTO: Pep-Pep in one of his poses. To incorporate him into the Szechuan hot chicken launch we made a mobile game for him. He also starred in social ads, banners, and on site launch at San Diego Comi-Con.
Image of the Szechuan Hot Chicken and peppercorns from one of the photo shoots.
I produced a food shoot for the new Firecracker shrimp along with the creation of 3D food elements incorporated into digital banners and four distinct commercials.
I produced two food shoots and deliverables including OOH billboards, digital banners, in-store advertising, and social media stickers, gifs and posters.